Not dangerous, but it's tracking. doubleclick.net loads ads and measures who sees them.
DoubleClick was an ad company Google bought in 2008; the brand is gone but the domain still carries much of Google's ad traffic. Ad and tracker blockers block it by default. If you block it at the DNS level, ad-supported apps may show empty ad slots or, rarely, refuse to load content.
Facts
- Owner
- Google (ads)
- Served by
- Google Marketing Platform
- Purpose
- doubleclick.net is Google's advertising domain, used for serving ads and measuring them: ad requests, conversion tracking and cookies for ad targeting.
- Block it?
- Safe to block
Which apps use it
- Web browsers on ad-supported sites
- Ad-supported apps and games
Should you block it?
Not dangerous, but it's tracking. doubleclick.net loads ads and measures who sees them. Blocking it removes many ads and some tracking; occasionally a site or ad-supported app misbehaves.
Frequently asked questions
What is doubleclick.net?
Google's ad-serving and ad-measurement domain, originally from DoubleClick, which Google acquired in 2008.
Is it safe to block doubleclick.net?
Yes. Most sites keep working; you'll see fewer ads. A few ad-supported apps or sites may break or complain.
Is doubleclick.net malware?
No. It's Google's advertising platform. It does track ad views and clicks, which is why privacy tools block it.